social media tools and apps

Should You Be On Periscope?

Surely you’ve heard about the live streaming app called Periscope? Apparently, it’s the closest thing to teleportation this side of The Jetsons.

Are you running a marathon? In the middle of a protest? On a roller coaster at your favorite theme park? Why not share those moments with the world at large (and by world, I mean whoever downloads the app – and that is currently 10 million registered users).

In this post, I share some links to great tutorials should you want to dive in, or just get your pinky toe wet. I’ll also share some Periscope tips for bloggers and my thoughts on whether you should jump on this new social media bandwagon.

Surely you've heard about the live streaming app called Periscope? Apparently, it's the closest thing to teleportation this side of The Jetsons. In this post, I share some links to great Periscope tutorials, provide Periscope tips for bloggers along with my thoughts on whether you or not you should jump on this new social media channel. by @faithfulsocial

Like Instagram, you can only use this app from a smartphone, capturing the on-the-go, real life moments you experience. What I personally love about Periscope, is the interaction your audience has in real time as you record. In the left hand corner of the screen, as you live stream, people watching can chime in with comments, questions, where they’re from, you name it. For those people that are more introverted (ahem, me) you have the <3 option. Literally.

If you tap on the lower right hand side of your screen as you’re watching a ‘scope – you’re sending “love” to the person streaming that shows on everyone’s screen. Granted, they won’t know who’s sending the “love” but I find I’m more inclined to give “love” by tapping the right hand side of my screen, when watching a ‘scope if I see others doing it (or until I get to a purple heart. Ahhh).  Why is “love” important to you? The more hearts receives pushes you up on the “Featured” Periscope list, which means you get seen by more peeps!

 

Surely you've heard about the live streaming app called Periscope? Apparently, it's the closest thing to teleportation this side of The Jetsons. In this post, I share some links to great Periscope tutorials, provide Periscope tips for bloggers along with my thoughts on whether you or not you should jump on this new social media channel.by @faithfulsocial

 

I won’t go into full on tutorial mode, there are TONS of those already out there. Want my favorites? Of course you do. The Beginner’s Guide to Periscope for Bloggers by Julie at Fabulous Blogging is freshly published yesterday – perfect timing. The other site I refer clients to is Periscope Tutorial: How to [and Why] Use Twitter’s Periscope on iOS by Ana at Traffic Generation Cafe.

Having only ‘scoped three times, I’ve watched more than I’ve streamed. I don’t just watch ‘scopes for fun though, I watch how bloggers have been using Periscope and here are some tips:

1. Announce that you’re going to live stream on Periscope prior to and after streaming. This way you build some buzz and generate more views because you’re preparing your audience as opposed to just jumping on. *Caveat if you’ve never scoped, just jump in and do it! You’ll never know if you like it and/or perfect your scoping skillz (yes, with a z) if you don’t try it.

Surely you've heard about the live streaming app called Periscope? Apparently, it's the closest thing to teleportation this side of The Jetsons. In this post, I share some links to great Periscope tutorials, provide Periscope tips for bloggers along with my thoughts on whether you or not you should jump on this new social media channel. by @faithfulsocial

2. Title your Periscope with a catchy headline. Use emojis to stand out when creating your headlines (see, just like Instagram)

Surely you've heard about the live streaming app called Periscope? Apparently, it's the closest thing to teleportation this side of The Jetsons. In this post, I share some links to great Periscope tutorials, provide Periscope tips for bloggers along with my thoughts on whether you or not you should jump on this new social media channel.by @faithfulsocial

3, Be sure to add one hashtag in your title.  Persicope adds #periscope to each headline by default. Check this out, as an example (and try not to be average while doing it):

Surely you've heard about the live streaming app called Periscope? Apparently, it's the closest thing to teleportation this side of The Jetsons. In this post, I share some links to great Periscope tutorials, provide Periscope tips for bloggers along with my thoughts on whether you or not you should jump on this new social media channel.by @faithfulsocial

3. Don’t wait for someone to show up on Periscope, just start talking. This app is recording, remember? It lasts for 24 hours (unless you save to your camera roll for sharing later).

4. You can run contests and giveaways on Periscope! Say you’re a book blogger, you can do a ‘scope and give away a book to the 10th person that chimes in or the 3rd person that answers a question you ask, correctly or the 11th person who’s handle starts with the letter m, you name it.

5. Periscope lets you do behind the scenes, on steroids! You can show anything from how you DIY’ed your nightstand, to how you create content, places of inspiration, baking your killer Guinness Chocolate Cake, the skies the limit.

6. Scopin’ on the daily. If you can commit to this, you can set a scope every day at the same time. This is great for progress updates (I’m looking at you fitness bloggers, or even gardening bloggers!) or if you’re attending a conference or special event.

7. Scope before and/or after Twitter chat, Google Hangout, or Facebook threaded chat.  This is a great way keep pushing your audience right where you want them. You can tease on one platform and then deliver on  Periscope.

8. Give content exclusively to your subscribers. If you have an email list (I know you do), you can ask that they follow you on Periscope.  You can inform them of when your exclusive for them Periscope (because you’ve set the ‘scope to private and invite them)  is about to go down! They’ll love it!

Now for the nitty gritty.

 

Surely you've heard about the live streaming app called Periscope? Apparently, it's the closest thing to teleportation this side of The Jetsons. In this post, I share some links to great Periscope tutorials, provide Periscope tips for bloggers along with my thoughts on whether you or not you should jump on this new social media channel. by @faithfulsocial

 

Should you be on Periscope?

As with any social media channel, you need to evaluate what kind of channel it is for you. In this case, do you like video? Do you like real time interaction, or (if you’re a visual person) do you prefer Instagram or Pinterest instead?

Try recording a quick video, just for yourself, to see if you enjoy it. Maybe sharing that on Instagram (make it 15 seconds!) and see if you like sharing in this way.

At the very least, grab your username so you have it should you want to tap into this new channel. There’s nothing wrong with being a wallflower and watching other ‘scopes for a while. I do it, and still do.

I’m still not sure if I’ll be a regular ‘scoper. While the point is to capture real-time-so-it’s-not-perfect video, I see the other extreme where there are people using tripods, lighting, rehearsing, outlining topics, getting their makeup and hair just right, and for me, that’s -not- the point. That’s also not to say that those ‘scopes aren’t inspiring, informative and watched. They are.

 

Surely you've heard about the live streaming app called Periscope? Apparently, it's the closest thing to teleportation this side of The Jetsons. In this post, I share some links to great Periscope tutorials, provide Periscope tips for bloggers along with my thoughts on whether you or not you should jump on this new social media channel.by @faithfulsocial

 

As with all social media, whether it’s Facebook, Twitter, Pinterest, Instagram, Google+, Snapchat, or now, Periscope, try it and see if you like it. If you don’t enjoy it, toss it.

There’s nothing that says you have to be on anything. Spend time on the social channels you enjoy. Your audience will pick up on your sincerity and interact where you are most comfortable.

What’s your take on the Periscope craze? I’d love to hear your take in the comments!

How To Inexpensively Rock Social Media Like The Pros

Are you a baller on a budget? What I mean is, do you have limited time + money to put into blogging and social media? Me too. You’ve seen all of the available automation and scheduling applications and maybe our head spins at all the options, or maybe you just don’t know where to put your money for fear of not looking like a pro out there. In this post, I’ll share with you how I run my blog and social media using a strategic combination of free and paid apps totaling just $50 per month.

How to Inexpensively Rock Social Media Like the Pros. Sharing how I spend my money on a monthly basis using a strategic combination of paid and free apps by @fillpraycloset

Thinking strategically, it’s best to go with what works, tweaking as needed. Why re-create the wheel, right? 

I thought about where I like to spend most of my social media time + how my content can be displayed and shared in a way that would bring traffic back to my blog. This is the foundation on which I make most of my purchasing decisions.

Then I looked at my bank account. By that, I mean how much am I making from my blog. At the the time, (February 2015) zilch, to be exact. I don’t mind investing in my blog, I have plans, you see *insert evil laugh here*. Let’s rock social media like pro’s shall we?

Squarespace Price $20/month. Moving over to Squarespace costs me a lot of the $50 pie, but for me, it’s worth it. I just don’t have the time to deal with “under the hood stuff”. I could have saved $4 and get billed annually, but I’m a month-to-month gal. I love the ease of use, ability to add scripts for certain social sharing apps and the customer service is excellent. Just because they treat me like I am an expert “under the hood stuff” blogger.

SumoMe Price $0/month. Notice when you hover over images you are prompted to share it to Pinterest, Facebook or Twitter? Or maybe you’ve noticed that if you highlight any text, you can also share to Twitter or Facebook? Hello scroll box for new subscribers and how are you social sharing buttons scrolling with you as you read? Yep, SumoMe does all of that for me with no money spent. That’s wassup.

Feedly Price $5/month. I curate and share content for myself and others and wanted all the bells and whistles that came with. My husband reads up on current events and politics in the morning, and I’m reading the latest in social media, marketing, advertising, blogging + design at night. Feeds with the upgraded plan refresh faster than unpaid, and I can easily share from my Feedly to other social media apps like Hootsuite, Buffer, IFTTT, Pinterest and Pocket.

Canva Price $0/month. I use my own images, or those you can find on Unsplash, MorgueFile, Wikipedia Public Domain Art, and even directly in Canva. I use this to create all of my branded images, with my style guide of fonts, colors, elements + image filters so I am literally making images for this blog in under 3 minutes. You can purchase premium elements at $1/element and I’ll do that very rarely. A dollar is a dollar.

Tailwind Price $15/month. Pinterest has always been a high referrer for me. Maybe it’s because I started this blog after being a secret Pinterest junkie for almost a year. A story for another time. Tailwind is a Pinterest scheduling tool with the most crazy analytics that when used with my social spreadsheet gets me to really dig deep and repin what works, and cut what isn’t working. I still use Pinterest without Tailwind because it will always be my favorite social platform, and there’s nothing like finding a gem in real time to pin!

Tailwind even spent a half hour on the phone with me (on the phone!) to ask me how I was liking their app, what I was struggling with and how I was using it <— see, right there, I knew that was the basis of their call. They get information from bloggers and tweak their product based on an aggregate compilation of data from users! But because I share everything, I told them about my crazy spreadsheet and Pinterest strategy from the Pinning Perfect class I just took that increased my referral traffic 10-15%! They actually said I was the most organized pinner they’d spoken to (little do they know.)

But because I shared, they enrolled me in a Beta test for a new feature + I got a tip that I’ll share with you. If you’re using Tailwind, you may have a hard time wrapping your head around how to ensure your current posts are shared to your boards and group boards upon publish. Manually schedule your blog posts pins on the day you need them, and then use the Tailwind extension to schedule anything else that you want to pin. This way when you use the “shuffle queue” feature, your scheduled content stays as you’ve scheduled it (kinda like Buffer and Hootsuite). Another sweet tip: You can make your pins inside the app because it’s integrated with Canva! Like a cherry on a sundae!

Hootsuite Price $0/month. We know that Hootsuite is my strong, burly, no funny business social media husband. He does all the heavy lifting as far as others content is concerned. Since I only get 100 posts for Buffer, my money is better spent sharing my own content there. I use Feedly as I am reading through pieces of content I think my Twitter audience would love and don’t have a limit as to how much I get to share. Combine that with the auto scheduling feature where it knows just the right time to share posts for maximum impact, and I’m golden.

Buffer Price $10/month. With the new scheduling feature I found, I am literally sharing my blog content within milliseconds according to my schedule (upon publish, 2 hours after, the next day, the next week and the next month). Not to mention, their suggested content is great. I know I can always scroll through there and find a good read. I also have a recipe set up with IFFFT to push all of my tweets into a Google spreadsheet. This means, I can extract those tweets that worked and push them back through (inspirational quotes, evergreen content, you get the drill). 

Pocket Price $0/month. When I find a piece of content that I know I will use later for a guest post, or to send to a client, I save it to Pocket and tag it. It’s so easy to forget that last bit, but it’s very important. I have links in there that I refer to all the time to include relevant data, quotes and methods. 

Co-Schedule Title Analyzer Price $0/month. Did you think that just because I wasn’t on WordPress, I wasn’t going to take advantage of all the freebies around their massively easy and integrated social sharing/blogging app?! Everyone is all cuckoo for cocoa puffs over the Emotional Marketing Value Headline Analyzer, even Co-Scheduler mentions it on this app (page? I can’t tell). What I love about this is I can plug in a title and get instant feedback on why it works, how to make it better and what it looks like in a Google Search. Hook your readers with your title, the rest will follow.

True, I can spend loads of time coming up with the perfect A+ title and I do, but there’s just something about getting a good grade that piques the eternal student in me. Go ahead, test my title. A+, baby.

Iconosquare Price $0/month I am able to comment, like and follow new people on Instagram from this desktop application. The statistics tab is shares charts and graphs of my most liked images, top tags, and even compares them to the ones I use, best times to post based on engagement, and best image filters for my audience. Now that I share my blog posts to Instagram, this is a super win-win. My audience likes the Amaro filter, are crazy for me when I post on Thursdays between 5PM – 9PM and should work more on getting comments so that means better call to action captions on my part. Who knew?

Want more analytics? Simply Measured gives you serious scoop on your Google+ profile page, Facebook Fan Page, Instagram, Twitter, Vine and even social sharing back to your blog. Totally free, you just have to share a little blurb on your social media about them. Which is worth it (and I think that’s how they know it’s really you asking for all of this top secret information). These reports are not for the faint hearted or weak eyed, so don’t do what I did and try to glean information from your smart phone. Get up off the couch and check out your reports from your laptop.  If you don’t measure it, you can’t improve it.

Could I have added more to this list? Sure, we all know about IFTTT, TwitterFeed + JustUnfollow but I wanted to share new stuff. Will I consider adding more to my blog + social media budget? Of course and that’s always in the works, but for now, this works for me, your favorite baller on a budget. If you’re a baller on a budget, let me know!

How do you spend your money on social and blogging? I would love to hear how you make it happen on a shoestring in the comments.

How to Inexpensively Rock Social Media Like the Pros. Sharing how I spend my money on a monthly basis using a strategic combination of paid and free apps by @fillpraycloset

This post contains affiliate links, but it costs you zilch. Thanks for supporting Filling My Prayer Closet!

My Social Media Report for March

“I made $7,000 last month from my blog.” “I made 6,200 last month from my blog.””Check my income report!”

You’ve seen these, right?  Passive income is the sweet spot for blogging, internet marketing, and consulting. I’m not there, yet. No where near. In fact, I’ve made $10.85 cents so far this month, and that’s not even paid out yet.

I read this post about building trust, and not traffic.  I love this post. The message was so powerful, I instantly downloaded the book The Content Code by Mark W. Schaefer to sink my teeth into his thought process around content and social media. 

Social Media Report with Tips for March with social media tips and tricks I used within the month by @faithfulsocial

In the article, Schaefer says “…building trust instead of traffic takes time, a new mindset, a new commitment, and perhaps even a leap into the unfamiliar.”

Money is important, I’m not completely naive. But, what’s more important to me is building trust, connections and networks. I thrive on the interaction and sharing of information that I can give and receive on social media. It’s a really great resource to find like minded people, or even people you don’t have a lot in common with personally, but really want to learn from.

I’ve been tracking my social media platforms. It’s been simple, I’m not tracking goals or conversions for you google analytics nerds (I’m getting there) or even social media ROI, yet (you all confused yet?).  If you want to grab a copy of my social media spreadsheet you can, just look out for the button at the end of this post.

I’m starting where I’m at. That means noting how many people I had when I started tracking on February 24th and how many people follow me as of March 24th. Why February 24th? That’s when I started a Facebook blog page. No big secret there. 

I’ll share the before and after numbers, along with what I did differently to get that increase.

–1–

Twitter

Before: 1,657 followers

After: 1,750 followers, that’s a +93

What did I do?

  • Every week, on Thursdays I use Tweepi per Melissa’s post to find people on Twitter. Because there are a few steps, I created a spreadsheet (told you I love them) where I track her suggestions putting an X when I’ve followed someone’s followers for example.
  • The highlight here? I followed some of Regina‘s followers, Erika Madden of Olyvia Media. She noticed and retweeted a post of mine, Regina picked up on it again (because she was mentioned) and it was retweeted all over again! Cool huh?
  • I also use twitterfeed to push those blogs that I love to my feed automatically. For example, I love This Felicitous Life, you know this. So every time she posts something, I get it pushed to my Twitter time line with her twitter handle. For those niche blogs, I include a relevant hashtag too. I don’t just drop them, I check my Feedly in the evenings to read the links that twitterfeed has pushed for me so I’m always in the loop. 
  • I participated in two twitter chats. One for #SITSblogging on a Saturday morning and the other for design #ellechat They were super fun and I highly suggest attending a twitter chat if you haven’t already done so.

–2–

Instagram

Before: 485

After: 535, that’s a +50

What did I do?

  • I shared my blog posts to Instagram. I can show you how to do that too!
  • I began to participate in linkups and challenges. 
  • I started looking at Instagram feeds a little differently, I would search for topics I was interested in via hashtags and like photos I saw in that feed, while also doing the same within my own “home” feed.
  • I downloaded the Unfollow app and cleaned up my followers. Those followers that weren’t following me, I gave a week and liked posts of theirs, or commented. If after that engagement, they didn’t follow back, I deleted them. Why? I only want people who engage with me on social media. Follows are great, but we’re building trust, right? 

–3–

Pinterest

Before: 1,206

After: 1,465, that’s a +259 <– yikes! Can I share a secret? My goal this year was to hit 1,500. 

What did I do?

  • I took a Pinterest course, Pinning Perfect that I LOVED. I also signed up for a pin scheduling app called Tailwind. With these two investments, I learned how to create a branded pin, craft keyword rich descriptions, work with contributor boards and schedule pins to post during optimal times based on when my Pinterest peeps were on and pinning, to name but a few changes. 
  • In the class we received a checklist for max return on Pinterest investment of your time. Of course, I turned that in to a spreadsheet that I check daily. It’s color coded, so I know what to do each day, each week and monthly.

–4–

Facebook

Before: 0

After: 166, that’s a … you know what that is. 

What did I do?

  • I started a Facebook page! I knew I wanted to get beyond my friends and family likes, so I began to look for opportunities to network.
  • SITS has a Facebook group where they have Facebook Fan page love days. Generally, I try to like between 3-5 Facebook posts for every link I drop.
  • Kim Garst has a #FanPageFriday where you drop your page on the thread and like others that you find interesting. 

It is time to celebrate! It is FINALLY Friday!FACEBOOK FRIDAY! If you would like to meet some new peeps, get some new…

Posted by Boom Social with Kim Garst on Friday, March 27, 2015

–5–

Google+

Before: 3,060

After: 3,346, that’s a +286

What did I do? 

  • Honestly, nothing different than my usual. I post the way I usually do (there’s a way to do it). I always tell this to people who ask, don’t go crazy with all the platforms at all times. Focus on a few, and when they’re under your belt, move on to the next. When you’re confident with those platforms, cycle out again, and so on.
  • But the hightlight? Dustin W. Stout, a self proclaimed creative lunatic and social strategist with 48,170 followers commented on my google+ post of my epic Instagram post and thought it was “Awesome Stuff!!” Wahoo and cha-ching! 
  • How’s this, here’s what I would like to incorporate going forward. More +1’s, more information sharing on my part to those groups that I admin to get the conversation going and being more thoughtful about sharing content from others to my stream. I’ll let you know how I make out in a future post. 

–6–

E-mail subscribers

Before: 102

After: 120, that’s +18

What did I do?

  • Well, here’s a bigger picture. As of 2/4 when I made the move to Squarespace, I had 42 email subscribers. I began to create freebies for those people who subscribed on a Freebie page. I am currently at 3 freebies and it’s a mix of faith related content to social media tips and tricks. I have some plans in the works to add more printouts and info for my subscribers
  • I added a subscriber bar at the top of my site.
  • I added a scroll box to capture subscribers from SumoMe just this week.

–7–

Bloglovin’

Before: 72

After: 91, that’s +19

What did I do?

  • I participated in a follow thread within a Facebook group I admin. 
  • I began liking other bloggers on Bloglovin’
  • I also saved my own stuff! This way when people come over to your profile, they can see your lovely posts, along with others you’ve liked. 
  • I added a button just beneath my social links for people to easily find and follow me.

I would say before anything, start a content or editorial calendar. I just started using Trello for this and I LOVE it, but I’ll always have my spreadsheets. In it, I have the dates on the left and have the following columns:

  1. Blog post title
  2. Social media push
  3. All of the tracking I note in #1-7 of this post.
  4. Color key to let me know what I have to do when.

It takes a little bit of time to set up, but after the initial creation of it, you’re golden.

I wanted to share with you a great nugget of wisdom gleaned from a podcast I can’t stop raving about, Hack the Entrepreneur. The host, Jon, was interviewing Brian Kurtz. Brian mentioned a way of thinking called the Entrepreneurial Gap. Brian explained that if you try to walk toward the horizon to meet it, you’ll never get there. 

The Entrepreneurial Gap is this:

The gap is what’s between today’s goal and the horizon, and if you live in there, all the time without having one goal achieved and then turning back around and looking back and where you were and where you’ve been and where you are now, you’ll stay out of the gap.

So here’s to the horizon and my looking back at what I’ve done, what I’ve achieved. Here’s to staying focused and meeting my goals, celebrating them and then making more goals.

There’s always the horizon to get to, so I’ll keep moving, but I won’t forget to look back and take stock in how far I’ve come. You don’t either.

This post contains affiliate links. Costs you nothing, and I get more money to keep the lights on around here. Thanks for supporting Faithfully Social

Social Media Report with Tips for March with social media tips and tricks I used within the month by @faithfulsocial

How to Start Sharing Your Blog Posts on Instagram

You’ve just hit publish on an epic blog post, of course you want to share it. Visual images are all the rage, aren’t they? But some feel that Instagram isn’t the place for blog posts for a number of reasons, but if you’re looking to build a brand, I say why not? I’ve had a lot of Insta-pals comment and say how much they loved the blog post and actually start a conversation with me about it .

I love to share tips like the ones I am about to share with you. Be sure to sign up for my VIP list to receive exclusive tips that I don’t share with anyone else (or anywhere else, for that matter). You’ll also receive my top 7 tips for creating a successful online community, just for signing up! So many tips!!

Is it crazy to think that you’ll get all of your referrals from Instagram? Maybe. But what are you blogging for? To get your name out there, share your writing with like minded people, or just to convert and see your numbers climb? That’s a brain teaser for another day. When my friend Emily sent me an email and asked how I share my blog posts on Instagram, I knew I had to share it with you.

Here’s how I share blog posts on Instagram.

What you need:

  • A place where you can type, copy and paste (preferably your email account, but anything will do so long as your typing it out and not texting it. Easier on the fingers.)
  • A beautiful image trimmed, just so, for Instagram’s pixel parameters (currently 640×640) or you can use a little hack I’ll share in a bit.
  • Instagram, duh (and that means a smart phone).

Create your graphic.

  • I create two images, at least, for my posts. One to share on Facebook, and the other to live forever on Pinterest. Here’s that hack I mentioned earlier: the Facebook image can be used on Instagram with virtually no cropping or any other editing. *gasp* I know, right?
  • Say you don’t have an image on your blog post. First, why? Second, we gotta talk, and lastly, you can use Canva, PicMonkey or any photo editing software you like to create one so long as the size is right.
  • Whatever you do, use a compelling image. What does that mean? It means the image is not blurry, your Grandma’s head isn’t cut off, there’s text overlay with an attention grabbing title, or an inspirational quote from your post, and it’s something that catches your eye.
  • Don’t have a compelling image? Go to morguefile, unsplash, or here for a whole list of places to snag free images.
  • Save the image to your desktop, or somewhere you’ll remember it. Trust me.

Begin to craft a compelling description in an email.

  • You want to be sure to have at least 11 hashtags. Interactions are highest on Instagram posts with 11+ hashtags. I wouldn’t suggest you go hog wild and #have #every #word #hashtagged. That’s a huge turn off. You have three options, one of which is my favorite, because strategy.
  • Use Tagboard to research beyond a general and broad tag, like #love, for example. You can also use Tagboard to brainstorm some great hashtags too. That #love example, when tossed into Tagboard brings back a few other hashtags to take a look at (#fashion, #beautiful, #cute, #instagood, #girl)
  • Strategy 1: Add all 11 hashtags to the end of your compelling description.
  • Strategy 2: Add all 11 hashtags interwoven or embroidered (that’s my favorite word this week) throughout your compelling description
  • Strategy 3: Add 3 hashtags in the comments after publish <— my favorite, because then you can cross post to Facebook and not break the “Facebook only likes 2-3 hashtags” rule.

Save your compelling image to your draft email.

  • See what we’re doing here? You don’t know the half. Eh, maybe you do.

Head over to bit.ly to create a shortened link that goes directly to the post you’re promoting and paste that into your draft email. 

  • You could just use the link from your blog post, you know, the original one. But we all prefer short and sweet, right. I am 4’11” 😉
  • Say you have a post you’re trying to push that has 9 words in it, because you’re feeling descriptive. Would a shortened link on a mobile device look cleaner, or would a mouthful of descriptive words? Exactly.

Send that email draft to an email address you have access to from your phone, because Instagram said so.

Now, the easy part.

Open up the email from your phone and copy all of the text, and save the image. 

  • If you have a cliptray function on your phone, all the better, you can copy all and paste where and how you need to.
  • If not, you’re going to play a little back and forth with your copy / paste. I set my emails in the order above so it’s easy either way.

Go to your Instagram profile.

  • Paste the bit.ly link in your URL (go to “edit your profile”) and save. Don’t know what I’m taking about?

Upload your image to Instagram.

  • Use whatever photo filter/s you like.
  • Here’s a tip: For branding, purposes always use one filter you’ll always love and stick with it. Every.single.time.

Paste that compelling description in with whatever strategy you’ve chosen (I hope it’s #3) and include “#newblogpost {link in profile}”.

  • That last bit is important, you’re directing your Insta-friend to the blog post, letting them know that it’s all ready for them to read.
  • Here’s a tip: Don’t just push all of your blog posts on your Instagram feed. Like everything, people like variety.
  • If you know you are going to promote a post on your Instagram platform, make sure you have other images in as a buffer. Need more rules around that? Let’s say for every 3 or 4 Instagram posts, you get to share your blog post image with your Insta-friends.  

Now that may seem like a lot of work for what could be just a handful of conversions to your posts (but a whole lot of conversation if you do it right). Some light on that:

  • With practice it gets easier.
  • No one says you have to promote your posts on Instagram.
  • No one says you have to promote every post on Instagram. This is your show, baby.
  • How else are people going to know you blog? Think they’re stalking your profile? Maybe they are, but I would bet they aren’t.
  • If your Insta-blog-promo posts are consistent (same font, same over lay, same coloring, etc) it’s a way to brand yourself, and that’s always a good thing. You want to differentiate yourself from the other quazillion bloggers out there, right? Right.
  • Remember, we don’t want to choke the feed with just your blog posts, right? Social media is about being social. So, be social!

I would love to hear what you have to say. Even if you don’t think publishing posts on Instagram is worth your time and effort. In the meantime, let’s be Instafriends.

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