Surely you’ve heard about the live streaming app called Periscope? Apparently, it’s the closest thing to teleportation this side of The Jetsons.
Are you running a marathon? In the middle of a protest? On a roller coaster at your favorite theme park? Why not share those moments with the world at large (and by world, I mean whoever downloads the app – and that is currently 10 million registered users).
In this post, I share some links to great tutorials should you want to dive in, or just get your pinky toe wet. I’ll also share some Periscope tips for bloggers and my thoughts on whether you should jump on this new social media bandwagon.
Like Instagram, you can only use this app from a smartphone, capturing the on-the-go, real life moments you experience. What I personally love about Periscope, is the interaction your audience has in real time as you record. In the left hand corner of the screen, as you live stream, people watching can chime in with comments, questions, where they’re from, you name it. For those people that are more introverted (ahem, me) you have the <3 option. Literally.
If you tap on the lower right hand side of your screen as you’re watching a ‘scope – you’re sending “love” to the person streaming that shows on everyone’s screen. Granted, they won’t know who’s sending the “love” but I find I’m more inclined to give “love” by tapping the right hand side of my screen, when watching a ‘scope if I see others doing it (or until I get to a purple heart. Ahhh). Why is “love” important to you? The more hearts receives pushes you up on the “Featured” Periscope list, which means you get seen by more peeps!
I won’t go into full on tutorial mode, there are TONS of those already out there. Want my favorites? Of course you do. The Beginner’s Guide to Periscope for Bloggers by Julie at Fabulous Blogging is freshly published yesterday – perfect timing. The other site I refer clients to is Periscope Tutorial: How to [and Why] Use Twitter’s Periscope on iOS by Ana at Traffic Generation Cafe.
Having only ‘scoped three times, I’ve watched more than I’ve streamed. I don’t just watch ‘scopes for fun though, I watch how bloggers have been using Periscope and here are some tips:
1. Announce that you’re going to live stream on Periscope prior to and after streaming. This way you build some buzz and generate more views because you’re preparing your audience as opposed to just jumping on. *Caveat if you’ve never scoped, just jump in and do it! You’ll never know if you like it and/or perfect your scoping skillz (yes, with a z) if you don’t try it.
2. Title your Periscope with a catchy headline. Use emojis to stand out when creating your headlines (see, just like Instagram)
3, Be sure to add one hashtag in your title. Persicope adds #periscope to each headline by default. Check this out, as an example (and try not to be average while doing it):
3. Don’t wait for someone to show up on Periscope, just start talking. This app is recording, remember? It lasts for 24 hours (unless you save to your camera roll for sharing later).
4. You can run contests and giveaways on Periscope! Say you’re a book blogger, you can do a ‘scope and give away a book to the 10th person that chimes in or the 3rd person that answers a question you ask, correctly or the 11th person who’s handle starts with the letter m, you name it.
5. Periscope lets you do behind the scenes, on steroids! You can show anything from how you DIY’ed your nightstand, to how you create content, places of inspiration, baking your killer Guinness Chocolate Cake, the skies the limit.
6. Scopin’ on the daily. If you can commit to this, you can set a scope every day at the same time. This is great for progress updates (I’m looking at you fitness bloggers, or even gardening bloggers!) or if you’re attending a conference or special event.
7. Scope before and/or after Twitter chat, Google Hangout, or Facebook threaded chat. This is a great way keep pushing your audience right where you want them. You can tease on one platform and then deliver on Periscope.
8. Give content exclusively to your subscribers. If you have an email list (I know you do), you can ask that they follow you on Periscope. You can inform them of when your exclusive for them Periscope (because you’ve set the ‘scope to private and invite them) is about to go down! They’ll love it!
Now for the nitty gritty.
Should you be on Periscope?
As with any social media channel, you need to evaluate what kind of channel it is for you. In this case, do you like video? Do you like real time interaction, or (if you’re a visual person) do you prefer Instagram or Pinterest instead?
Try recording a quick video, just for yourself, to see if you enjoy it. Maybe sharing that on Instagram (make it 15 seconds!) and see if you like sharing in this way.
At the very least, grab your username so you have it should you want to tap into this new channel. There’s nothing wrong with being a wallflower and watching other ‘scopes for a while. I do it, and still do.
I’m still not sure if I’ll be a regular ‘scoper. While the point is to capture real-time-so-it’s-not-perfect video, I see the other extreme where there are people using tripods, lighting, rehearsing, outlining topics, getting their makeup and hair just right, and for me, that’s -not- the point. That’s also not to say that those ‘scopes aren’t inspiring, informative and watched. They are.
As with all social media, whether it’s Facebook, Twitter, Pinterest, Instagram, Google+, Snapchat, or now, Periscope, try it and see if you like it. If you don’t enjoy it, toss it.
There’s nothing that says you have to be on anything. Spend time on the social channels you enjoy. Your audience will pick up on your sincerity and interact where you are most comfortable.
What’s your take on the Periscope craze? I’d love to hear your take in the comments!