Facebook terrifies me.
All those algorithm changes and dings for not doing something right.
To me, Facebook feels like childhood, where you don’t know what you’re doing and any mistake can cost you. What do I do with my fear? Eat it for lunch and share my lunch with all of you.
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With stats like these from Post Planner? I have to:
- 1.39 billion active users
- half of users log in daily
- 5 profiles are created every second!
- 30 million business have fan pages
- $234 million dollars in virtual goods & gifts were purchased in Q2 of 2014
- 1 billion searches every day
I compiled a list of Facebook hacks just for bloggers that I’ve implemented and knew you’d like in one handy place. Why should you scour? I can do it for you!
Boost a Facebook post that’s already doing well
This would have to mean that you’re looking at Facebook insights on your page. You are, aren’t you? All you need to do is:
- Go to your insights (at the top of your Facebook fan page)
- Sort “All Posts Published” by Reach (the other options you’ll see are “Type”, “Targeting” and “Engagement”)
- Check out the posts you’ve shared of your content that are performing well.
- Click on “Boost Post” to see this screen below. You can use the default settings, but why would you? Why not target your audience to your target market. In this example, I use social media, blogging, marketing, blogging tips and others.
5. Further customize by loacation and age group. Don’t know where to start on this? Check your analytics, where are most of your viewers coming from? If from the US, why would you want to target people from other countries?
6. Add your total budget (don’t get crazy, just use $5)
7. You can adjust how long you want it to run. But again, can you skip a latte and do this for a day? Make the money work?
8. Click boost, then sit back and bite your nails. Why? That’s what I did.
There are so many customizations including coupons, including payment methods and the like. Read all about How to Boost Posts on Your Facebook Page here.
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Use one liners
One liners work in a bar, if they’re done right. You know how I feel about social media and bars, right? Well, try it with Facebook. People love it because it’s quick and they get to put their two cents in. Case in point:
Who doesn’t like to remember childhood cartoons? Pick something quick and easy – but make it open ended. You don’t want to have a “yes” or “no” response set up. The conversation has no place to go, unless you resurrect it – and sometimes, that can be awkward.
Use first names when responding to Facebook posts
If you see the threaded comments, I tried to use people’s first names when responding. I had to make the tough choice of responding timely, or waiting till I got back in front of a laptop, to properly tag them. If you can, you’ll always want to tag the person you’re responding to and Facebook allows it, if they’ve commented on your post. When you tag the person in a response, they are more likely to reply back to you. Why? People want to be courteous, they don’t want to leave you hangin’!
Share your Facebook post more than once
You know my schedule for blog post promotion. For Facebook specifically, just because you’ve shared it, doesn’t mean it’s the equivalent of a red carpet Oscar dress (as in, never to be seen again). Share it monthly.
How can you do this easily? I use Buffer and schedule them all the way out to the end of the year. Wouldn’t a recurring feature be lovely here?
Don’t lose your following, merge
When I was rebranding, I thought I would have to start a completely new Facebook page under the new name. In fact, I did. A friend of mine asked me why I didn’t merge my pages. Merge my what? Here’s the form on Facebook to request a merge of duplicate pages.
The pages must be about the same topic. At most you’ll wait 7 days, but mine was approved faster than that. I kept all of my followers and the new name transition was seamless.
Facebook likes 2-3 hashtags at most. I try not to use them at all, unless it’s for something like #amazonprimeday or #happyfriday. I keep it fun and interesting but keeping within the Facebook theme of sharing, community and being real.
Here’s an extra tip – if you cross post from Instagram to Facebook, keep your hashtags to two or three in the post description, then go back and add all of your relevant Instagram hashtags in the first comment. This way, you play fair on Facebook and Instagram. I’ve said it before, but it definitely bears repeating.
Don’t know what to share? Save yourself some time and use the save feature
I love this feature and have TONS saved.
When you come across something you love, scrolling personally, for your blog or small business, just click on that down arrow and you can save the link for later.
Scroll down in your Facebook homepage and there are all of your links saved and ready to share when you want to.
And yes, those are all the Facebook Communities I belong to, but you already knew most of them, right?
Add Facebook links in emails you send to your subscriber list in a non-spammy way
Why not share an email to your subscribers asking them to chime in on a Facebook post?
It’s super simple to do. Head to the Facebook post you reference in your email, and click on the date. It’s a URL. All you need to do, is right click on that date link, copy and embed in an email
Why not try it with a “One Liner” this week. If your email subscribers haven’t followed you on Facebook yet, this could be a really “soft-sell” way to remind them “Hey, follow on on Facebook!! It’s fun times”.
If you’re looking for more Facebook hacks for bloggers, head here for The Ultimate List of Facebook Hacks (they are 5 SUPER meaty ones) that I shared on The SITS Girls today.
P.S. What do you think of the new graphics? I am kinda digging flat design.