As a blogger, you want to be consistent. Your posts should have a consistent format, you should post on a consistent schedule and your content should be consistent and in keeping with your brand. Sounds a little boring after a while, doesn’t it? I think it can be. The antithesis (what’s up SAT word) of this is to have no plan and fly by the seat of your pants with regards to blog design, editorial content and schedule.
Let’s talk about life for a second. You know what’s consistent about that? Change. We’re getting a little esoteric here, but hang with me. How can you, as a blogger, break the rules the right way and still maintain consistency?
Consistency builds trust with your readers.
They come to expect and even wait on baited breath for your next post because you’ve let them know when and at what time they can expect an update from you.
Consistency gives you sanity.
If you’re doing it right, you never have to worry about what your next post is or how it fits in with your overall strategy of what to post. Planning, isn’t it great?
Consistency gives you a social life.
Setting a consistent blogging and content creation schedule means that you can then plug in everything else in your life like dinners out, time with friends or better yet, that early morning monthly massage!
Consistency allows you to be the Queen of all that you survey.
If you have your schedule set, you are in a better place to say yes or no to any upcoming opportunities because you have already committed to yourself first.
And finally, if you’ve been consistent, that means you can break the routine every once in a while, and the world will keep spinning. It’s like your readers give you a pass. Why? Because it shows that you’re a real person and not a robotic machine.
I missed a video post last week (did you notice?) and it was just because I didn’t want to face a camera. I’m a little introverted, remember? I was in a bit of a funk, we’re moving, and I hate to pack. I thought it was better to just not share a video post because I am a slave to this consistent schedule.
Instead, I worked on updating my blog functionality and blog images, recorded podcasts, sent out my social media tip of the week to those that have signed up for it, and worked on my ecourse. I was still working and productive and that’s key. Be consistent in your progress, whatever it is that you want to get out of this blogging thing, work on pushing that – it doesn’t necessarily always mean a video post on Thursday at 9AM every.single.week.
So break the rules, if you’ve set them up right and stuck to them for a long while, it’s ok to break them. It changes things up and that keeps it interesting.
So tell me, how do you feel about breaking the cycle – every once in a while? Think your readers will notice? If you’ve done it, chime in and let me know how it made you feel. Probably pretty human, I bet.