That’s right, I am in love with an app. I guarantee you, that if you’re a blogger, this one thing will create instant butterflies in your stomach too.

How To Easily Improve Your Social Media Sharing using a scheduling tool. Or how I cheat on Hootsuite with Buffer to achieve awesome social media sharing results by @faithfulsocial

I am a Hootsuite gal. I’ve always been a Hootsuite gal. To me, it looked old school, and I liked that. I use scheduling tools to manage social media for Real Housekeeping, to keep up with my Pinterest account – Tailwind, I am so sorry to cheat on you. You’re still my sweet thang. Sorry, Tailwind was looking at me a little sideways from the sidebar. He knows he has a post coming up soon.

I have columns set up for mentions, messages, notifications whenever my blog is mentioned and keywords that I search regularly to join in on Twitter conversations. I have a set up for my Facebook profile and Fan page so I can keep up with that as well. I even have a column to check Instagram and use Just Unfollow there to keep up on follow-runs. You know, those people who follow, wait for you to follow back and then dump you? 

Basically, I followed “A Beginner’s Guide to Hootsuite” to the letter Hootsuite was my man, the stud of my social media scheduling. But managing my accounts and Real Housekeeping’s accounts were getting to be a bit hairy. I couldn’t schedule content through Hootsuite on Facebook and have the large, pretty image I wanted. Besides, I’m not completely convinced that Facebook’s Edgerank prefers that you use Facebook to schedule content and not third party apps, like Hootsuite and Buffer (give us the truth, Markee Z. <– has he ever been called that?) To play it safe, I would only schedule content direct to Facebook for RH, two weeks at a time.

Using Feedly, I created an “RH Curation” list based on categories that they wrote about {finances, recipes, DIY, home decor, crafts, family, organization, etc}. Every night, I would check my Feedly for my personal categories to schedule on social media, and I would bypass the RH list because I only checked it when I needed to schedule for them. Whipping out my trusty Erin Condren planner, I used the full month spread to keep track of the last scheduling session. Three – four little dots a day vertically aligned and spaced within each little date box. I set up a key for myself, this time, not color coded:

“I” stands for inspirational
“RH” stands for new + / or old content from the site
“N” stands for niche content

I batch schedule all of the Tweets, easy peasy, in Hootsuite. I manually schedule each day’s content in Facebook for two weeks at a time and place a check mark beside the dot in my calendar when I do so. But Cristina, you can schedule a month’s worth! Of course you can, but, I keep track of enough. Since Hootsuite gives you suggested content for two weeks that I use in conjunction with the links I find, that’s the timeline I use across the board. 

Enter in Buffer, because I like to test and test and test. 

So how does a newbie host a #twitter chat? How does she do it for an account with 41k+ followers? I'll tell you because I did it!

A photo posted by ➳ Cristina 💟 (@fillpraycloset) on

How To Easily Improve Your Social Media Sharing using a scheduling tool. Or how I cheat on Hootsuite with Buffer to achieve awesome social media sharing results by @fillpraycloset

I knew the “free” account wasn’t going to get me anywhere and the paid version aka Awesome for $10/month was something I could handle for one month to test and incorporate any findings. I was the guinea pig, even though I’d added Real Housekeeping’s profiles to it as well.

It’s very user friendly and intuitive. I was going to give you a step by step of how to connect your accounts, add rss feeds for personalized content to choose from, check your analytics and use that to push content to other platforms, but there are plenty of that out there for you to read through, not to mention Buffer has their own blog which is all that and a bag of chips + a dill pickle. 

What I am going to share with you is something that made me do a double take. It made me search and search and search to figure out how to do it. When I finally figured out how easy it was, I was able to get some sleep. Stuff like that keeps me up at night. 

I am all for Guy Kawasaki + Peg Fitzpatrick, as you know. When they pushed sharing your blog posts multiple times to get the most bang for your buck in their book The Art of Social, I was happy they put it in print! Tweets lasts only 18 minutes and who knows if your audience is online, paying attention or even has your profile set to receive notifications every time you post (yes, I do that and read the content when I have a minute —> usually on my way to scan something or make tea). 

That said, in Hootsuite, I manually did this just as Guy + Peg suggest with a twist, I used Co-Schedule’s little visual for how often to publish posts. I even have it saved to my smartphone just in case I need to re-check. I actually have a template I use where I list out all of my posts with little boxes to check off:

Shared on Facebook 0 0 0 0 0 
Shared on Google+ 0 0 0 0 0
Shared on Twitter 0 0 0 0 0 0

You guessed it, those “0” are for the repeated blog posts that I schedule on various platforms, and there are more than just Facebook, Google+ and Twitter.

If you’d like to have this sheet I created to ensure that I’m consistent with blog post promotion every time, subscribe and / or click here, for my template for your personal use. Because <3

How To Easily Improve Your Social Media Sharing using a scheduling tool. Or how I cheat on Hootsuite with Buffer to achieve awesome social media sharing results by @fillpraycloset

I do this for every one of my posts. Like I said, I keep track of a lot so the last thing I need to do is try to remember all of the blog post promotion steps.

Using the Chrome browser, because I have a Chromebook, I downloaded the Buffer extension, like I do with all of my social platforms. I figured it worked just like any other social media extension. When I came across something I wanted to share, I could just click on the icon and schedule it. I was reading Social Media Examiner, like I always do over tea time, and saw that Ian Cleary of Razor Social wrote a post on 8 Ways to Improve Social Shares for Your Blog <—showing all my nerdiness.

Here was my internal chatter: “Yadda yadda, meta data, I know, I know. Optimize for mobile, yep, got that. Create tweetable content, yep check, got that, reshare content…nothing new here, ok.” I’m a quick reader and scroller. “Buffer features a scheduler, which allows you to specify when you want to send out your content and on what channels. For example, share your blog post to Twitter when it goes live, then again in 8 hours, a day, a week and some custom time in the future. Also, vary your timing when you share posts to other channels, yeah yeah…wait. WHAT!!??

You mean, all that manual scheduling of posts next week, next month, and all the nexts can be done in a few less clicks? I must have this. At first I thought this was just for people who purchased the next level of Buffer, the big kids, you know. And I couldn’t figure it out. I searched all kinds of ways on Google to see how to get’er done and I just didn’t see it. 

Enter in, this Google+ post:  

How To Easily Improve Your Social Media Sharing using a scheduling tool. Or how I cheat on Hootsuite with Buffer to achieve awesome social media sharing results by @fillpraycloset

Indeed, sir Thomas E. Hanna of BlogPhoto.TV, this is huge. Now I can easily go to the post I just published, and schedule my face off forever and ever, Amen!

How To Easily Improve Your Social Media Sharing using a scheduling tool. Or how I cheat on Hootsuite with Buffer to achieve awesome social media sharing results by @fillpraycloset

When you have that Chrome extension, you head over to your post, or any message you’d like to repeat, and instead of using the default “simple composer”, click on the “power scheduler” tab and choose the days, times and months, whatever you’d like to schedule and across whatever platforms you have connected to Buffer. 

Now, that’s wassup.

Not to mention, this awesome IFTTT recipe to turn your entire Buffer schedule into a visual Google Calendar!

IFTTT Recipe: A Google Calendar view of my Buffer schedule connects buffer to google-calendar

Got any more Buffer tips for this newbie? It’s Friday and I’m thinking comment gifts?!

P.S. I’ve only had Buffer for about a couple of weeks, so I’m still learning. This development was released back in the deezy of October 2014, but back then, Hootsuite was still my best thing, and when I learn something, I share it with you, so be happy for us, will ya?

For more social media goodness, you know where to go:

How To Easily Improve Your Social Media Sharing using a scheduling tool. Or how I cheat on Hootsuite with Buffer to achieve awesome social media sharing results by @faithfulsocial

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